Practical systems for small businesses

Make your data useful.
Make your tools work together.

We help you see what matters, decide what comes next, and build the websites, campaigns, and tools to put it into motion.

From scattered to connected 70×7
1

Understand the business

Bring your data, questions, and ideas into focus.

2

Choose the next move

Decide what to pursue, what to improve, and what can wait.

3

Build the pieces that connect

A website. A campaign. A useful tool. A way to see what happened.

The goalA system that fits the way your business works.
you own everything we build we fix what we build at no charge we reply within one business day

In practice · music businesses

Knowing where to play
starts before the booking.

Our work for Cool Sound spans websites, marketing campaigns, and a researched directory of independent venues, ranked to help decide which opportunities to pursue.

Illustrative workflow · music business

Find the right fit →

Research venues around the act, audience, and route.

Focus the effort →

Prioritize strong opportunities. Set aside the rest.

Act and learn

Prepare outreach, track responses, and refine the next round.

Selected work

Different tools.
Real reasons to build them.

From answering a customer's first question to helping a family coordinate care.

Live · website chatbot

Rojas School of Music

A chatbot that answers questions about lessons, schedules, curriculum, and tuition. Built to help families find information at any hour, including when the school office is closed.

Answers that help a family take the next step, in English or Spanish.

Visit the school website ↗
Esperanza Health care overview screen showing a calendar and medication schedule
Care at a glance
Esperanza Health visit recording screen with playback controls and a timestamped transcript
Revisit the conversation
In development · App Store release planned

Esperanza Health

Helping families care for aging parents, together.

Created to help family members coordinate a parent's healthcare. Medication schedules, appointments, follow-ups, and visit notes come together in one app.

  • See the day. Keep schedules and medications in view.
  • Keep track of what comes next. Organize appointments and follow-ups.
  • Return to the details. Record visits and review transcripts.
Visit the app website ↗
In development · church planting

Lampstand

A shared purpose.
A practical path forward.

An app for church planting, with disciple making as part of the work. Lampstand brings daily preparation, relationships, group life, and a longer-term journey into one place.

Connect the day's small steps with the work of establishing a church.

See group coordination
Lampstand Groups screen with meeting preparation, group members, and a next-meeting outline
Groups and meeting preparation

Family Therapy Website

Family therapy website homepage with elegant serif typography, a calm window scene, and an invitation to connect

Start with the work
you need to make easier.

A useful system can begin with one well-chosen tool. We build from there as your needs become clearer.

Make sense of it.

Bring your data and questions together. Understand the opportunities, the bottlenecks, and what deserves your attention.

Data analysis · Research · Prioritization

Build what helps.

Give customers a clearer way to find you, get answers, and take the next step. Connect the pieces around how your business works.

Websites · Chatbots · Custom apps

Put the plan to work.

Turn priorities into campaigns and repeatable workflows. Use what happens next to decide what to keep, change, or build.

Campaigns · Newsletters · Practical AI

We start by understanding the problem and agreeing on a useful first step. The scope can be a single tool or a set of pieces that work together.

Ruben, founder of 70x7 Tools

The person behind the tools

Hi, I'm Ruben.

I’ve spent my career in healthcare, working across operations, business development, data analytics, and strategy, and building apps along the way. I use data to find the question underneath the request, then do the practical work to answer it.

I built 70x7 Tools to put technology within reach of small businesses and to do the work the way I would want it done for me. My love for God shapes how I serve, with warmth, honest advice, and a commitment to keep showing up.

Notes from 70x7 Tools

One practical idea, once a month.

A short, practical note on using data, AI, and useful tools in a small business.

Confirm by email. Unsubscribe any time.

Seventy times seven
is a policy
rather than a slogan.

Our name comes from Matthew 18:22. Peter asks Jesus how many times he should forgive someone who keeps failing him. Jesus's answer is not seven times, but seventy times seven.

We took that as a working policy. If something we built breaks, or turns out to be wrong, we fix it at no charge, and we do not keep score of how many times.

We will not sell you something you do not need. We work hard, show you the numbers, and stand behind the part we build.

How we charge

Clear prices.
A scope we agree on.

Some tools have a fixed starting price. Websites, campaigns, research, and larger systems are scoped after we understand the work.

Talk through your project ↗
2026 prices
Chatbot setup $800
Chatbot maintenance $50 / month
Hourly rate $85 / hr
Websites, campaigns, research & custom tools Scoped after we talk

You own everything.

The domain, accounts, design, code, and content are in your name from the beginning. If we part ways, you keep what we built for you.

Pass-throughs at cost.

Domains, hosting, and software bought on your behalf are billed at exactly what they cost, with the receipt. We do not mark them up.

Let's find a useful first step.

Start a conversation.

Tell us about your business and what is getting in the way. You do not need to arrive with a technical brief.

We reply within one business day.